The RENEW Collection feels different, so we wanted to showcase it differently. As a brand, we think differently, design differently, and approach every aspect of our business differently. It is the reason we are Like No Other. And there was no better shoot location than the internationally well-known and iconic Sydney Harbour, full of endless deep-sea ocean views, architectural structures juxtaposed against natural organic rock-scapes and endless skyline vistas.

Every aspect of the photo shoot was curated to evoke a different feeling from the collection. The sensational Sydney Harbour exemplifies our Australian-made originality and quality. Ocean water vistas throughout the campaign were essential to inspiring a refreshed energy, recalibrating and recentering, always moving and constantly changing. Dappled sunlight, sparkling and glistening, caught the light of the cascading crystals. Introducing the earth’s natural rocks symbolised refocusing and grounding, and the skyline showcased endless hope and optimism.

Our team enjoys nothing more than a challenge, and this production may be our most significant, monumental achievement yet. A crew of 20. Coordinating flights from all over the world. Multiple days of editorial scheduled and booked. The talent—one of our favourite parts of the job—bringing five elegant, strong and world-class women together to create an absolute vision. The Collection—24 obsessively creative designs that are Like No Other. The set—the iconic Australian landscape. It was a recipe to make couture gymnastics magic. All we needed was the weather to behave itself …